Content

The catalogue shall at first inform about relevant phenomenons in trade and distribution and ease communication in business life, so that misunderstandings are prevented. The authors made an effort for the use of an intelligible language.

First of all, the fifth edition is based on a changed text structure compared to the fourth edition. Furthermore, particularly new terms of electronic trade (e-commerce and e-business), procurement policy, location and regional planning were added. Moreover, all definitions of the 4th edition were reviewed and - where necessary - revised. The existing edition now amounts to 344 main keywords and numerous minor and supporting keywords. Many definitions regarding electronic business are based on the brochure published by the E-Commer-Center Handel named "Die Begriffe des eCommerce" (Terms of e-commerce).

table of contents of Katalog E
Katalog E table of contents.pdf
Adobe Acrobat Document [113.9 KB]

Structure of Katalog E:

A Manifestations of trade

1 Overlapping terms
2 Wholesaling and foreign trade
3 Retail trade
4 Cooperations
5 Other forms of trading

B Market information - Demand
C Sales policy

1 Sales policy concepts
2 Product - Assortment - Service
3 Prices - Margins - Terms and conditions
4 Sale and distribution
5 Communication

D Procurement policy and Supply Chain Management
E Location and regional planning

In fact, it's the prior goal of Katalog E to contribute to the standardized use of terms, but certain purposes could necessitate the use of variants of certain definitions. The Committee's guideline was to focus on one definition. The electronic version contains closer and wider definitions in some terms; there are also additional explanations to certain issues or references. In contrast the print version should be well-defined and manageable.